tokenpocket安卓怎么下载|storytelling

Storytelling，是个什么东西？ - 知乎

Storytelling，是个什么东西？ - 知乎切换模式写文章登录/注册Storytelling，是个什么东西？IFDS设计未来· 什么是storytelling？Storytelling可翻译为讲故事、叙事。National Storytelling Network（NSN）将讲故事诠释为一种互动艺术，它使用语言和动作来揭示故事的元素和图像，同时激发听众的想象力。（图源来自网络，侵删）事实上，虽然storytelling近年来在学术或市场领域成为热门词汇，但人们对于它的实质并不陌生。故事是人类理解社会、生活的核心，没有故事，就没有身份，没有自我，没有他人(Lewis, 2011)。叙事与人之间是一种类似于共生的关系。叙事是人选择的一种描述形式，叙事的本质形式就是人（Lewis, 2009，p. 22)。正如思想与表达性的语言密不可分，我们对人类活动的体验是以语言叙述的形式的出现的(Bruner, 1996, p. 132)。（图源来自网络，侵删）· Storytelling的特征是什么？NSN总结了叙事的几大特征：1. 叙事是互动的叙事是讲述者和观众的互动和合作、协调的努力产生的。叙事的互动性在一定程度上解释了它的即时性和影响力，理想情况下，讲故事可以直接而紧密地将讲述者和观众联系起来。另外，不同文化、情形下的叙事会产生不同形式的互动。2. 叙事依托于文字叙事依托于语言，无论是口语还是手语。语言的使用将叙事与大多数形式的舞蹈和哑剧区分开来。3. 叙事通过发声、肢体动作或手势等动作表达这些动作是口语或手语中除文字以外的部分。它们将讲叙事与写作，以及基于文本的计算机交互区分开来。但并非所有非语言行为都需要在叙事中出现，例如，一些叙事者习惯性广泛应用肢体动作，而其他人则很少使用或根本不用。4. 叙事呈现一个故事许多其他艺术形式也呈现故事，且每一种文化都有自己对故事的定义。只要它们符合其他叙事特征，且呈现一个故事，它们就可以被视为叙事的形式。5. 叙事鼓励听众积极的想象力听众常常会结合叙事者的表演和自己过去的经历，在脑海中创造生动的、多感官的图像、动作、人物和事件。完整的故事发生在一个独特而个性化的听众的脑海中，因此，听众成为故事的共同创造者。（图源来自网络，侵删）叙事可以与其他艺术形式相结合，例如将叙事与戏剧、音乐、舞蹈、喜剧、木偶等相结合的方式。虽然它在不知不觉中融入了其他艺术，但叙事的本质仍然符合上述五项特征。· storytelling与研究叙事的主体是人而人又是故事的主体，这样的共生关系是如此普遍和强大。Lewis（2007）指出人通过世界和它的故事来了解自身，又通过自身的经历和故事来了解世界。事实上，故事可以被认为是人类生存和理解世界的核心。在研究领域，人们也逐渐意识到了这一点。在过去十多年，当代社会科学研究逐渐出现“叙事转向”（Denzin，1997）。研究者们通过叙事研究，使用了一种剥削性较低的'讲故事'的方法，让那些传统意义上被边缘化的人发声，试图来还原一个更复杂和完整的社会生活画面(Hendry, 2007)。（图源来自网络，侵删）可以这么理解，叙事呈现了不同视角的世界与不同视角间的链接。它让我们有机会从他人的经验中学习，它可以塑造、加强或挑战我们的观点和价值观。当有人告诉我们他的个人故事时，我们会瞥见可能与自己的世界略有不同或根本不同的世界观，而同理心也诞生于我们以他们的眼光看待世界的时候。当然，叙事研究除了叙事本身还有新的发展。Hendry（2007）在质疑我们赋予叙事研究解释我们生活的权力时也建议我们思考研究之外的叙事可能是什么。她认为我们应该超越叙事研究的现有做法，不仅仅只关注与叙事本身，还要为了研究中的严谨性而忠实于研究中的关系。另外，她还提议研究者应当为讲故事的人创造一个分享故事的环境。（图源来自网络，侵删）或许叙事于研究的地位，正如Hendry（2007）所倡议：研究应当被视为一种灵魂间的艺术，这意味着研究者需要意识到故事是神圣的；研究者需要尊重故事与研究中的链接和存在；研究者需要倾听故事。·Cri的观点叙事可以被用做一种研究工具，或者说是一种研究思维。研究员如何让参与者好好讲出故事，便是叙事研究的挑战。我对我最近在进行的项目访谈进行了反思，来理解叙事研究。在过去的经验中，采访需要确定采访结构与开放性问题。但若从叙事的角度，就需要考虑采访是否有利于参与者的叙事，因此我需要考虑故事、环境、关系等因素，来设计采访，例如：· 问题的设置是否给予了参与者正确的叙事引导？是否环环相扣？逐渐深入？· 是否可以设计参与式工具来引导叙事的发生？· 怎样的采访环境可以让参与者感到舒适并乐于分享？· 我的观点会不会影响参与者的叙事，我该如何考虑自反性？因此，我采用了半结构式反思性动态访谈，通过设置开放式问题引导采访的深入，同时利用分享自身经验的动态对话方式营造舒适、开放的分享气氛。另外，为了理解我与参与者之间观点的关系，我还在采访结束后对收集的数据进行了反思，通过反思日记来透明化个人对课题的“偏见”。那么，大家是怎么看storytelling的呢？希望有更多讨论被激发。Reference： Bruner, J. 1996. The culture of education. Cambridge, MA: Harvard University Press. Denzin, N. K. 1997. Interpretive ethnography: Ethnographic practices for the 21st century. Thousand Oaks, CA: SAGE. Hendry, P. M. 2007. The future of narrative. Qualitative Inquiry, 13, 487-498. Lewis, P. 2011. Storytelling as Research/Research as Storytelling. Qualitative Inquiry, 17(6), pp.505-510. Lewis, P. J. 2007. How we think but not in school: A storied approach to teaching. Rotterdam, NL: Sense. Lewis, P. J. 2009. Who in this culture speaks for children and youth? In P. J. Lewis & J. Tupper (Eds.), Challenges bequeathed: Taking up the challenges of Dwayne Huebner (pp. 13-24). Rotterdam, NL: Sense.发布于 2021-10-22 18:31叙事创新设计思维（书籍）交互设计​赞同 13​​添加评论​分享​喜欢​收藏​申请

Ideas about Storytelling

s about StorytellingSkip to main contentSkip to searchIdeas worth spreadingWATCHTED TalksBrowse the library of TED talks and speakersPlaylists100+ collections of TED Talks, for curious mindsTED SeriesGo deeper into fascinating topics with original video series from TEDTED-Ed videosWatch, share and create lessons with TED-EdTEDx TalksTalks from independently organized local eventsDISCOVERTopicsExplore TED offerings by topicPodcastsExplore the TED Audio CollectiveIdeas BlogOur daily coverage of the world of ideasNewslettersInspiration delivered straight to your inboxATTENDConferencesTake part in our events: TED, TEDGlobal and moreTEDx EventsFind and attend local, independently organized eventsTED on ScreenExperience TED from homeTED CoursesLearn from TED speakers who expand on their world-changing ideasPARTICIPATENominateRecommend speakers, TED Prize recipients, Fellows and moreOrganize a local TEDx EventRules and resources to help you plan a local TEDx eventTranslateBring TED to the non-English speaking worldTED FellowsJoin or support innovators from around the globeABOUTOur OrganizationOur mission, history, team, and moreConferencesTED Conferences, past, present, and futurePrograms & InitiativesDetails about TED's world-changing initiativesPartner with TEDLearn how you can partner with usTED BlogUpdates from TED and highlights from our global communitySIGN INMEMBERSHIPType to searchLoading...Discover›TopicsStorytellingIn these TED Talks, masters of storytelling share their creative secrets and explore new approaches to their age-old craft.Loading...Skip playlistsVideo playlists about Storytelling8 talksWhy do we tell stories?How do you foster connection, empathy and understanding between people? Tell a good story, of course.7 talksA love letter to librariesLibraries are a magical place full of life and endless stories — both real and imagined. We're delighted to share these TED Talks as a love letter to libraries, librarians and the community they build.4 talksThings you've probably never noticedWait, what's that? Did you see it? Bet you didn't. Check out these talks that'll help you see the intriguing details hiding in plain sight.9 talksPersonal stories from conflict zonesPowerful, gripping personal narratives that shed light on what it means to live in some of the world’s most dangerous and volatile regions.See all playlists on StorytellingSkip TalksTalks about Storytelling04:41Raiana McKinney and Esther WozniakThe god who wanted to rule the seas4 minutes 41 seconds11:51Elsbeth MagiltonThe real-world influence of Star Trek11 minutes 51 seconds19:57Ava DuVernayHow film changes the way we see the world19 minutes 57 seconds09:08Stacy SpikesThe intersection of storytelling, cinema and AI9 minutes 8 seconds11:26Yara ShahidiLet curiosity lead11 minutes 26 seconds07:37Liana FinckLife is hard. Art helps7 minutes 37 seconds19:13Benjamin ZanderLife lessons from Beethoven's Symphony No. 919 minutes 13 seconds14:28Maira KalmanHow to find humor in life's absurdity14 minutes 28 secondsLoading...05:51Doris MitschPhotographing nature beyond the limits of human perception5 minutes 51 seconds05:47Kit BrooksJapan's scariest ghost story5 minutes 47 seconds36:51Roy Wood Jr.How comedy helps us deal with hard truths36 minutes 51 seconds05:16Iseult GillespieA tour of the ancient Greek Underworld5 minutes 16 seconds10:20Tavares StrachanThe Encyclopedia of Invisibility — a home for lost stories10 minutes 20 seconds09:59Jordan Dinwiddie10 lessons I learned from being a nerd9 minutes 59 seconds12:47Melissa VillaseñorHow I found myself — by impersonating other people12 minutes 47 seconds04:46Mar HershensonThe secret to successfully pitching an idea4 minutes 46 secondsSee all talks on StorytellingExclusive articles about StorytellingCould your life story use an update? Here’s how to do itStorytelling allows us to take events that are exceptional, unforeseen or out of the ordinary and convert them into meaningful, manageable chapters in our lives. Author Bruce Feiler shares three tips to help you tell a more effective life story: Posted Jan 2023Storytelling is a powerful communication tool — here’s how to use it, from TEDMany of the best TED Talks are built around stories, with speakers' personal anecdotes helping them bring their ideas to life. Here, TED head curator Chris Anderson provides us with some storytelling dos and don'ts. Plus: news about the TED Masterclass app.Posted Nov 2019Want to really connect at your next family gathering? Try this.Family stories are a treasure. But when you hear the same ones over and over, they can get tarnished. Facilitator Priya Parker shares the simple trick that led to an unforgettable evening for her and her loved ones.Posted Aug 2018See all articles on StorytellingLoading...ExploreTEDxTED FellowsTED EdTED TranslatorsTED InstituteThe Audacious ProjectTED@WorkPodcastsTED BlogMore ways to get TEDOur communityTED SpeakersTED FellowsTED TranslatorsTEDx OrganizersTED CommunityNewslettersGet the latest talksGet a daily email featuring the latest talk, plus a quick mix of trending content.SubscribeBy subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy PolicyFollow TEDDownload the TED AppDownload the TED AppTED Talks Usage PolicyPrivacy PolicyAdvertising / PartnershipTED.com Terms of UseJobsPressHelpPrivacy Preferences© TED Conferences, LLC. All rights reserv

讲故事 （Storytelling）的重要性（好处）是什么？ - 知乎

讲故事 （Storytelling）的重要性（好处）是什么？ - 知乎首页知乎知学堂发现等你来答​切换模式登录/注册讲故事讲故事 （Storytelling）的重要性（好处）是什么？storytelling大部分时候会翻译成“讲故事”，但这里想问的不是“从前有座山…”这个维度的概念，而是用一种“娓娓道来”的方式来思考、说话、写文章…显示全部 ​关注者383被浏览90,723关注问题​写回答​邀请回答​好问题 5​添加评论​分享​20 个回答默认排序螃蟹快跑​ 关注Storytelling是一种“软实力”，对人的影响是潜移默化的。近似这样一种状况：比如两个人都是销售，其中一个总是很困惑：推销的商品一样，价格一样，说辞差不多，为什么我总是卖不过他呢？很可能有某种“软实力”在起作用，类似的情况还有很多。简单来说，一个善于Storytelling的人，能够让自己想要传达的内容被人欣然接受，所以基于不同行业不同身份，你总可以发现这样一些人：- 作为一名演讲者，能够让听众聚精会神而不打瞌睡不玩手机，最后掌声如雷；- 作为一名销售，能够一席话说完让消费者主动购买自己的商品；- 作为一名编剧，能够编一个剧本看得人泪眼模糊；- 作为一名文案，写出来的段子软文让人看完忍不住要点赞收藏转发；- 作为一名领导者，能够让自己的团队在艰难的时候同心同德共度难关.这些人都有一个共同的能力：就是让别人认同自己的观点和想法，这就是Storytelling。毫不夸张的讲，故事讲得好的人，正常情况下，无论从事哪一行都会很优秀。所以，可以说，凡是需要与人沟通的职业，Storytelling都是一门核心技能。因为人类生来就爱听故事，我们是通过一个一个的故事来理解世界的： 住在河边的小朋友，妈妈会告诉他：不要到河边玩啥，会有危险哦！去年隔壁张婶的小儿子张三就是在河里游泳遇到漩涡淹死的~- 大了一些，老师会告诉他：你要好好学习啊，2年前，大姐姐王小花通过不懈的努力考上清华大学，改变了命运呀！是所有人的骄傲呀！未来她的前途不可限量啦！- 再大一些，在大学里，听了Beyond的歌，知道了新的故事：乐队一行来到非洲，为那里饱受战争灾难的人们带来音乐和希望，并为此创作了经典的一塌糊涂的《光辉岁月》等几首歌。每个人身上都可以找到更多……在一个接一个故事中，我们认识这个世界，认识生活的社会，也在塑造自己的价值取向，再将自己的信念影响其他人。我们听到一个故事，若自己的某些经历与故事不谋而合，就会产生深深的共鸣，依靠着这种共鸣，故事在人群中传播，制造难以估量的影响力。所不同的是，有的人更加擅长一些。他们能讲一个更好的故事，融入了自己的遭遇、情感和信念，因而收获了一大批跟他有类似经历的人们的共鸣，这些被影响的人，又继续影响更多的人。黑人领袖Martin Luther King就是一个典型的例子，他跟政客最大的不同在于，他从不说教别人应该做什么，他不停的讲述他的故事，告诉别人他的信念：I believe，I believe, I believe… 所以他那著名的演讲是“I Have A Dream”, 不是“I Have A Plan”互联网的到来，新媒体给了所有人发出声音的机会，我们前所未有的拥有如此巨大的传播潜力，理论上，每个人都拥有影响其他任何人的条件，因为每个人都可以向其他人讲自己的故事。如果一个故事足够优秀，将会在人群中产生“粘性”，这种粘性让每一个怀有“改变世界”梦想的人，能够吸引人们的目光，并打动人们，激励人们采取行动。柴静的纪录片《穹顶之下》，抛开对她本人的争议，不可否认，借助互联网的传播，其影响力是空前的，她把全中国的人都拉到了一个与雾霾面对面的距离。而如此巨大影响力的原因，在于她不仅在纪实，而是在讲述一个故事，柴静的故事，和你我都有关的故事。多少人被这部纪录片打动的，是柴静的一句话：“这是我跟雾霾的私人恩怨”星星之火可以燎原。任何一个伟大的变革，都源于一个小小的idea。但要让一个idea产生力量，需要无数人的支持。没有人可以单打独斗改变世界。所以，如果你想要协同更多人的力量与你一起改变世界：你需要自己的故事，一个与很多人有关的故事，你要他们深深的共鸣；你需要成为Storyteller，你要人们感受到你的勇气和信念.发布于 2015-04-21 14:10​赞同 109​​7 条评论​分享​收藏​喜欢收起​夜神K2​香港大学 系统生物和生物信息学博士​ 关注作为一个遗传学工作者，我在前东家招学生的时候会讲我自己家族帕金森、二型糖尿病、肥胖症、结直肠癌、窦性心律不齐、冠状动脉梗阻的家族病史。我隔壁老板会讲自己由于孩子患有XLA而毅然从研究暗物质的物理学家转行做了生物信息学的感人历史。发明了crispr-cas9的张锋会讲他防止他一个重度抑郁症好朋友自杀的故事，以引入自己在神经生物学和基因编辑领域的研究。香港大学的合成生物学教授黄建东，每次讲他的用Quorum sensing画圈圈的大肠杆菌，都会讲成一个『或许可以用来揭示大自然生命中各种各样生物纹路（如贝壳、斑马、鱼）』的故事。可以说，Storytelling是一个科研工作者的必备技能，至少，Storytelling给我们自己以希望。能发上Nature Science主刊的工作，工作本身的科学或者技术价值未必出众，但Storytelling能力绝对出众，因为这样的工作能让公众产生兴趣，能让同行获得启发。而科研经费的申请，就跟开公司骗投资的人的钱是一样的，非常考验Storytelling的能力。合成生物学这种工程向导的学科，那基本上就是靠Storytelling招揽到无数多能人志士。你说西安邪魔神花了三千多万美金合成的Synthia 1.0，东岸结巴神没事儿就写个书写个gif到DNA或者细胞里，或者用同源重组大规模替换掉某个终止密码子就讲了『我们可以以此为基础兴许可以复活猛犸象』，这些工作说实在的，可见的科学价值都很有限。但是对于引发公众关注、带来经费、衍生很多有实际意义的课题、带很多感兴趣有能力的年轻人入坑，那是有很大意义的。每年参加南墙沙龙年会，我都经讲一个很有意思的研究领域（实际上可能跟我自己手头的工作没半毛钱关系），但是文科生理科生听完都眼冒金星，做投资人的同学都在底下喊BP在哪里take my money。以及2013年的iGEM，我们有一个设计上还可以但是完成度一般的课题，在综合了Storytelling和亚洲评委的不专业的情况下还拿了亚洲第二，估计被同行懂行的实干的年轻人鄙视惨了……但是又如何呢，赢了总是好的总之，不管你做的事情是否真的匹配的上你的故事，至少Storytelling可以让人了解你的故事，吸引能帮助你的人和能一起奋斗的人。有story憋再心里不tell，上来没有故事只有繁杂的公式，没有听故事的人的好奇、认可、传播，又怎么进一步聚拢资源把story实现呢。当然，没有功底只做ppt、ppt里还有各种驴唇不对马嘴不考证的错误，或者无视可行性，我是真看不上的。因为能做成事情的人一眼就拆穿了，谁要和一你起tell这个假的story编辑于 2017-07-28 16:49​赞同 56​​3 条评论​分享​收藏​喜欢

STORYTELLING中文(简体)翻译：剑桥词典

STORYTELLING中文(简体)翻译：剑桥词典

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storytelling 在英语-中文（简体）词典中的翻译

storytellingnoun [ U ] uk

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/ˈstɔː.riˌtel.ɪŋ/ us

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/ˈstɔː.riˌtel.ɪŋ/

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the activity of writing, telling, or reading stories

讲故事

The celebration will include dance, song, and storytelling.

庆祝活动将包括舞蹈、歌曲和讲故事。

The film combines skilful storytelling with striking visuals.

这部电影结合了巧妙的叙事手法和惊人的视觉效果。

见

storyteller

更多范例减少例句I enjoy storytelling, and the lyrics in country songs tell a story.He grew up with a strong tradition of oral storytelling.His storytelling skills are remarkable.

(storytelling在剑桥英语-中文（简体）词典的翻译 © Cambridge University Press)

storytelling的例句

storytelling

Relations between early maltreatment and mental representations of relationships assessed with projective storytelling in middle childhood.

来自 Cambridge English Corpus

If the art of storytelling has become rare, the dissemination of information has had a decisive share in the state of affairs.

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Narrative competence and storytelling performance : how children tell stories in different contexts.

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Allowing and encouraging victims to engage in dialogue and public storytelling constitutes a crucial part of the transitional legal and political process.

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Nursery activities included free play and some structured activities, including storytelling, singing songs, manipulative activities, and gross motor activities.

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A series of stimulating interviews with storytelling practitioners concludes the book.

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Relations between early maltreatment and mental representations assessed with projective storytelling in middle childhood.

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The storytelling function of individual narrators tends to converge on a mode of direct address which is the 'authorial' voice of the play's company.

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How To Make Storytelling Effective | Cambridge English

How To Make Storytelling Effective | Cambridge English

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How to make storytelling effective – for all learners

Laura Moulton

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Published 06 October 2020

Reading 

Young Learners 

Once upon a time, there was a … story. Storytelling defines us as a species, culturally, and also on a very personal level. And it’s something children do naturally and instinctively, and in a variety of ways and contexts. But storytelling shouldn’t be limited to our young learners. Teenagers and adults can benefit from listening to and telling stories in the classroom too.

Laura Moulton is Professional Learning and Development Manager for Cambridge University Press, Turkey. She has been a teacher since early 2000 and a teacher trainer since 2004. Delivering training to KG, Primary, Secondary, University and Language School teachers, she has developed and delivered workshops, plenaries and training sessions at schools, universities and conferences in Central and Eastern Europe, the Middle East and all over Turkey.

Storytelling is a huge area, so here I’m going to just have a brief look at some of the whys of storytelling in the classroom. In the accompanying video (below), I will also talk about the key elements to a good story and things we can do to make storytelling effective.



Stories and storytelling predate written language. The human brain seems hard-wired to enjoy, respond to, and create stories. Even if you think you are not a natural storyteller, consider this: every time you recount an event (large or small) that happened to you, you are telling a story. Every time you dream, your brain is telling you a story (even though it may be weird and nonsensical, your brain tries to form your unconscious thoughts into a narrative). You may even re-tell that strange story to your friends. So why is this storytelling great for the classroom? 

Motivation and engagement

Most teachers will cite this as one of the main reasons for using storytelling. And why not? It’s true! We all respond to stories, especially ones that resonate with our own life experiences, hopes and dreams.

When you are telling a story, you are pulling the audience into the world of the story, and the journey of the characters. The techniques I talk about in the video can help you to do this. But the most important thing is for you – the storyteller – to fully believe in the story yourself. If something surprising occurs, you need to be surprised! If you want your listeners to wonder what is going to happen next, you also need to wonder (even if you know).

Exposure to language

Of course, this is important as English language teachers. But let’s dig a little deeper here. Think about the difference between the language used in a story to the functional language we might teach in other parts of the lesson. We have the opportunity in a story to use and explore a much richer and exciting range of language.

Think of all those glorious, scrumptious, delectable adjectives, for instance. Grammar, and syntax too, can be approached in a much more exciting and digestible context. And you can expose your students to more complex grammar structures that they will be able to grasp. Many teachers (and parents) are afraid to expose learners to ‘difficult’ language, but a story is the perfect way to do it, as everything can be contextualized either through the story itself, or through pictures, actions and questions. “In fact, stories are the perfect way to teach structures such as narrative tenses and reported speech!” She exclaimed.

More than vocabulary and grammar

Storytelling is both pre-reading and pre-writing skills development. The first thing we read, when we begin to read in our first language, is a story. The first substantial thing we write is a story. So along with vocabulary and grammar, storytelling can help to develop skills in discourse, such as structure, cohesion, linkers (time, cause, result, etc.), tone and style.

We can also expose our learners to an enormous amount of figurative language, such as metaphor, simile and personification. All these are fundamental to good reading and writing skills they will need throughout their learning journey.

Develop a love of literature

Children who have stories read to them are much more likely to become enthusiastic and confident readers of stories. Children who enjoy reading stories are much more likely to become adults who read stories (and other things). They are more likely to pick up a book ‘for fun’ in their free time. This is true autonomous learning, that all teachers seek to encourage.

If our students develop a love of literature, a whole new world will open up for them. They will develop a greater and richer vocabulary. They will be exposed to characters, places and situations beyond their own world and experience. 

Emotional and social development

In following the stories of characters they can identify with, learners can develop these important Life Competencies. Many traditional tales have a moral to them, but this isn’t necessary. Engagement with a character’s journey, their inner life and how they interact with others can help build their understanding of how the world works and their own place in it. They can also develop empathy, critical thinking skills and cultural awareness. Stories can also help to build a learner’s self-esteem, confidence and resilience.

Make storytelling effective

This list is not exhaustive, and I’m sure you can add to it! The point is, there is no reason not to use storytelling.

I would suggest that the first step is to find a story you like and that you think your learners will like. This is probably more important than the language used, or the length or genre of the story.

We may not always have the time or the means to do this, but it is definitely worthwhile to try storytelling, rather than story reading. This means you need to know a story by heart. Not word for word, but the main ideas of the story. As you practise telling the story, you may change the details or the order of events – that’s ok: it’s all about being comfortable telling a story and making it ‘your own’.

If you can tell your story from your heart, rather than from the page, making eye contact, using gestures, facial expressions, and even voices, you will capture your listeners’ attention and imagination and they will readily join you on a very exciting adventure!

 

Want more on storytelling? Check out storytelling online with young learners and for more activity-based storytelling, try Bringing storytelling to life, with Fitz and Will

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路·霍夫曼：关于 Storytelling，你所知道的都是错的 - 知乎

路·霍夫曼：关于 Storytelling，你所知道的都是错的 - 知乎首发于PR101: 给创业公司上一堂公关课切换模式写文章登录/注册路·霍夫曼：关于 Storytelling，你所知道的都是错的郑惠文产品营销经理我叫 Lou Hoffman，这是我为 PR101 专栏所写的第二篇文章。上周的文章是一篇随笔，我提到公关和传播作为一个行业，在中国发展地越来越成熟细分，也变得越加复杂。在谈论中国和美国的公关之别时，文化因素是最主要的。而这一篇文章，我想具体跟你聊聊 storytelling.当传播从业者谈起 storytelling，他们通常在聊的是这个词字面上的本义，即起承转合，要有开头，有解法，又有完整结尾的经典模式。但其实大部分的商业沟通都不是这样的，它们不是结构，而是技巧的集合。是技巧增强了叙事效果，而不是被计算的起承转合。我们在真正的操作中，你不想把整个『故事』灌输给别人，你只想充分传达其中有意义的部分。它们是小块的结构，而不是一个巨大的框架。如果你觉得这里难以理解，那就把它放到一个当一个真实情境来看。比如一位来自《财富》、《经济学人》的出色记者在报道你的新闻，他的工作是搭建起承转合，巧妙地用上各种对比、轶事和幽默等元素，写作一篇文章有信息量，也有可读性的文章。而作为被报道的企业和其公关，你的着力点应该是反向拆解（reverse engineer）记者的行文思路，在记者的完整篇章中传达自己的信息要点。就拿一次普通采访来说吧。如果企业领导者应对记者的每一个提问，都想大开大合地『讲故事』，这是用力过猛。他的故事不但很难被听进去，记者还会马上换话题，以期谈话进入不经预设的自由节奏。真正能起作用的 storytelling 技巧要让你在三十秒内尽量传达信息。这让我想起另一件事：传递让一条深入人心的信息，其着眼点不应该是信息本身。很多人理所当然地认为应该先用好的修辞将信息描述出来，再套用一个故事的形式来强调这个信息。但真正有用的，是根据这信息创作一个故事，故事不必包含信息本身的文字，而人们自然会归纳出这条信息作为结论。这么说你可能已经有些晕乎了。编译@郑惠文想到一个例子：2012 年在社交网络上引起分享狂潮的澳大利亚铁路公益广告 Dumb Ways To Die.蠢蠢的死法 Dumb Ways to Diehttp://v.youku.com/v_show/id_XNDc1OTIxMzI0.html这个广告是一首旋律简单的童谣，歌词是各种铁路上的意外和重复『dumb ways to die』这一句，警告人们因为漫不经心而送命简直太不值当了。效果也是出人意料地好：John Mescall, executive creative director of McCann, said “The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think Dumb Ways To Die will.”McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for "a fraction of the cost of one TV ad". According to Metro Trains, the campaign contributed to a more than 30% reduction in "near-miss" accidents, from 13.29 near-misses per million kilometres in November 2011 – January 2012, to 9.17 near-misses per million kilometres in November 2012 – January 2013."McCann's dumb ways to die". Australian Creative. 19 November 2012.Jump up to"Aussie viral video, 'Dumb Ways to Die', lives on". The Age. 29 November 2012.要从传统的 storytelling 模式来看，这个视频并没有强调『注意安全，小心铁路上的意外』，而是通过蠢萌的卡通形象来『还原』意外本身的血型场景，让观众自己心里敲响警钟。最终效果通过一种出人意料的表达实现，这正是一种有效的 storytelling.——专栏特邀：Lou HoffmanLou Hoffman，霍夫曼公关的创始人和 CEO，从业经验逾三十年的资深公关专家——内容编译：@郑惠文：在往返于纽约和硅谷的科技创业公司营销新人题图：http://Unsplash.com 高品质免费图片库——关于专栏『PR101: 给创业公司上一堂公关课』：本专栏尝试回答创业公司如何做公关的一系列问题。由公关老将，前苹果公关，并曾任职于 Visa、雅虎的@Cameron Craig 与初出茅庐的 @郑惠文 合著。专栏初定为北京时间每周五更新。欢迎关注，更欢迎你向我们提问和投稿！编辑于 2016-12-02 17:23讲故事病毒传播传播学​赞同 29​​2 条评论​分享​喜欢​收藏​申请转载​文章被以下专栏收录PR101: 给创业公司上一堂

How to tell a story | TED Talks

to tell a story | TED TalksSkip to main contentSkip to searchIdeas worth spreadingWATCHTED TalksBrowse the library of TED talks and speakersPlaylists100+ collections of TED Talks, for curious mindsTED SeriesGo deeper into fascinating topics with original video series from TEDTED-Ed videosWatch, share and create lessons with TED-EdTEDx TalksTalks from independently organized local eventsDISCOVERTopicsExplore TED offerings by topicPodcastsExplore the TED Audio CollectiveIdeas BlogOur daily coverage of the world of ideasNewslettersInspiration delivered straight to your inboxATTENDConferencesTake part in our events: TED, TEDGlobal and moreTEDx EventsFind and attend local, independently organized eventsTED on ScreenExperience TED from homeTED CoursesLearn from TED speakers who expand on their world-changing ideasPARTICIPATENominateRecommend speakers, TED Prize recipients, Fellows and moreOrganize a local TEDx EventRules and resources to help you plan a local TEDx eventTranslateBring TED to the non-English speaking worldTED FellowsJoin or support innovators from around the globeABOUTOur OrganizationOur mission, history, team, and moreConferencesTED Conferences, past, present, and futurePrograms & InitiativesDetails about TED's world-changing initiativesPartner with TEDLearn how you can partner with usTED BlogUpdates from TED and highlights from our global communitySIGN INMEMBERSHIPType to searchLoading...PlaylistHow to tell a storyWhy do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft.Watch nowAdd to list18:32Chimamanda Ngozi AdichieThe danger of a single story18 minutes 32 secondsOur lives, our cultures, are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding.18:59Andrew StantonThe clues to a great story18 minutes 59 secondsFilmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)17:42Isabel AllendeTales of passion17 minutes 42 secondsAuthor and activist Isabel Allende discusses women, creativity, the definition of feminism -- and, of course, passion -- in this talk.17:48J.J. AbramsThe mystery box17 minutes 48 secondsJ.J. Abrams traces his love for the unseen mystery –- a passion that's evident in his films and TV shows, including Lost, Star Trek and the upcoming Star Wars VII -- back to its magical beginnings.19:28Elif ShafakThe politics of fiction19 minutes 28 secondsListening to stories widens the imagination; telling them lets us leap over cultural walls, embrace different experiences, feel what others feel. Elif Shafak builds on this simple idea to argue that fiction can overcome identity politics.16:48Scott McCloudThe visual magic of comics16 minutes 48 secondsIn this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.Loading...ExploreTEDxTED FellowsTED EdTED TranslatorsTED InstituteThe Audacious ProjectTED@WorkPodcastsTED BlogMore ways to get TEDOur communityTED SpeakersTED FellowsTED TranslatorsTEDx OrganizersTED CommunityNewslettersGet the latest talksGet a daily email featuring the latest talk, plus a quick mix of trending content.SubscribeBy subscribing, you understand and agree that we will store, process and manage your personal information according to our Privacy PolicyFollow TEDDownload the TED AppDownload the TED AppTED Talks Usage PolicyPrivacy PolicyAdvertising / PartnershipTED.com Terms of UseJobsPressHelpPrivacy Preferences© TED Conferences, LLC. All rights reserv

What Makes Storytelling So Effective For Learning? - Harvard Business Publishing

What Makes Storytelling So Effective For Learning? - Harvard Business Publishing

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What Makes Storytelling So Effective For Learning?December 20, 2017/in Uncategorized /

by Vanessa Boris | December 20, 2017

Vanessa Boris

This is the second of two posts co-written by Vanessa and Lani Peterson, Psy.D., a psychologist, professional storyteller and executive coach.

Telling stories is one of the most powerful means that leaders have to influence, teach, and inspire. What makes storytelling so effective for learning? For starters, storytelling forges connections among people, and between people and ideas. Stories convey the culture, history, and values that unite people. When it comes to our countries, our communities, and our families, we understand intuitively that the stories we hold in common are an important part of the ties that bind.

This understanding also holds true in the business world, where an organization’s stories, and the stories its leaders tell, help solidify relationships in a way that factual statements encapsulated in bullet points or numbers don’t.

Connecting learners

Good stories do more than create a sense of connection. They build familiarity and trust, and allow the listener to enter the story where they are, making them more open to learning. Good stories can contain multiple meanings so they’re surprisingly economical in conveying complex ideas in graspable ways. And stories are more engaging than a dry recitation of data points or a discussion of abstract ideas. Take the example of a company meeting.

At Company A, the leader presents the financial results for the quarter. At Company B, the leader tells a rich story about what went into the “win” that put the quarter over the top. Company A employees come away from the meeting knowing that they made their numbers. Company B employees learned about an effective strategy in which sales, marketing, and product development came together to secure a major deal. Employees now have new knowledge, new thinking, to draw on. They’ve been influenced. They’ve learned.

Something for everyone

Another storytelling aspect that makes it so effective is that it works for all types of learners. Paul Smith, in “Leader as Storyteller: 10 Reasons It Makes a Better Business Connection”, wrote:

In any group, roughly 40 percent will be predominantly visual learners who learn best from videos, diagrams, or illustrations. Another 40 percent will be auditory, learning best through lectures and discussions. The remaining 20 percent are kinesthetic learners, who learn best by doing, experiencing, or feeling. Storytelling has aspects that work for all three types. Visual learners appreciate the mental pictures storytelling evokes. Auditory learners focus on the words and the storyteller’s voice. Kinesthetic learners remember the emotional connections and feelings from the story.

Stories stick

Storytelling also helps with learning because stories are easy to remember. Organizational psychologist Peg Neuhauser found that learning which stems from a well-told story is remembered more accurately, and for far longer, than learning derived from facts and figures. Similarly, psychologist Jerome Bruner’s research suggest that facts are 20 times more likely to be remembered if they’re part of a story.

Kendall Haven, author of Story Proof and Story Smart, considers storytelling serious business for business. He has written:

Your goal in every communication is to influence your target audience (change their current attitudes, belief, knowledge, and behavior). Information alone rarely changes any of these. Research confirms that well-designed stories are the most effective vehicle for exerting influence.

Stories about professional mistakes and what leaders learned from them  are another great avenue for learning. Because people identify so closely with stories, imagining how they would have acted in similar circumstances, they’re able to work through situations in a way that’s risk free. The extra benefit for leaders: with a simple personal story they’ve conveyed underlying values, offered insight into the evolution of their own experience and knowledge, presented themselves as more approachable, AND most likely inspired others to want to know more.

Connection. Engagement. Appealing to all sorts of learners. Risk-free learning. Inspiring motivation. Conveying learning that sticks. It’s no wonder that more and more organizations are embracing storytelling as an effective way for their leaders to influence, inspire, and teach.

Read more about the power of storytelling in our brief, “Telling Stories: How Leaders Can Influence, Teach, and Inspire”

Vanessa Boris is Senior Manager, Video Solutions at Harvard Business Publishing Corporate Learning. Email her at [email protected]

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